Felix As Good As It Looks Senior Cat Food Mixed, (12 x 100g)

Felix As Good As It Looks 7+ Mixed Selection in Jelly

As Good As It Looks is the shredded-chunk end of the Felix range, and the 7+ version is reformulated for cats over seven rather than simply relabelled. The Mixed Selection runs four recipes across the box — beef, chicken, salmon and tuna — all in jelly, so a cat that goes off one flavour has three others in the same carton.

The chunks themselves are the point of the range: Purina declare them at 44% meat and animal derivatives in the beef and chicken recipes and 40% in the salmon and tuna, which is what gives the shredded texture rather than the paté mash. At 82kcal per 100g and 80% moisture it is a wet food that carries water into a cat that does not drink much, which matters more as cats age.

Performance & Benefits

• Four recipes in one box — beef, chicken, salmon and tuna, all in jelly.
• Chunks declared at 44% meat and animal derivatives in the beef and chicken recipes, 40% in the salmon and tuna.
• 80% moisture, so each pouch contributes usefully to daily water intake.
• 82kcal per 100g — low enough to feed a full day’s ration in three pouches without loading calories.
• Taurine added at 343mg/kg, which cats cannot make in sufficient quantity themselves.
• Shredded chunks rather than a solid loaf, which suits an older cat with worn or missing teeth.

Suitable For

• Cats of seven years and over, which is the age Purina formulate this for.
• Fussy cats — four flavours in a box gives you somewhere to go when one is refused.
• Cats that drink little and need moisture through their food.
• Feeding alongside a dry food, as part of the daily ration rather than on top of it.
• Not a kitten or young adult food — Purina make As Good As It Looks in an adult version for cats under seven.

Feeding

• Purina’s guide: an average 4kg senior cat needs three pouches a day, split across at least two meals.
• Adjust up or down for a cat that is heavier, lighter or more active.
• Serve at room temperature; jelly from the fridge dulls the smell and a fussy cat notices.
• Cover and refrigerate any part-used pouch and use it within 24 hours.
• Fresh water alongside, every day, even on an all-wet diet.

Composition & Analysis

• Beef: meat and animal derivatives (14%, of which beef 4%), vegetable protein extracts, fish and fish derivatives, derivatives of vegetable origin, minerals, various sugars. Chunks 44% meat and animal derivatives.
• Chicken: meat and animal derivatives (14%, of which chicken 8%), vegetable protein extracts, fish and fish derivatives, derivatives of vegetable origin, minerals, various sugars. Chunks 44%.
• Salmon: meat and animal derivatives (12%), vegetable protein extracts, fish and fish derivatives (salmon 4%), derivatives of vegetable origin, minerals, various sugars. Chunks 40%.
• Tuna: meat and animal derivatives (12%), vegetable protein extracts, fish and fish derivatives (tuna 4%), derivatives of vegetable origin, minerals, various sugars. Chunks 40%.
• Analytical constituents: moisture 80%, protein 12%, fat 3%, crude ash 2.5%, crude fibre 0.6%. 82kcal per 100g.
• Additives per kg: vitamin A 753 IU, vitamin D3 105 IU, vitamin E 114 IU, taurine 343mg, cassia gum 2,600mg, plus iron, iodine, copper, manganese and zinc.
• Purina currently publish this selection as 85g pouches in 12, 40 and 120 packs. This listing is a 12 x 100g pack; where the two differ, the figures above are Purina’s current declaration.